Pawn Your Audemars Piguet Watch

5% Fixed Monthly Interest rate & no early payment penalties
Accurate, auction-based valuations & same day payment
No hidden fees, no credit checks & FCA regulated
Up to 7 Months Contract
Get a Loan Valuation
We offer a complimentary valuation (no obligation) and same day payment, call 020 7493 0385 to speak with our team or email us at [email protected]
Winners of the 2025 National Pawnbroking Association Award

Our promise to you

When you pawn your Audemars Piguet with New Bond Street Pawnbrokers in Mayfair, we offer a competitive 5% fixed monthly interest rate. This ensures your loan remains predictable and manageable, allowing for better financial planning throughout the term with no unwelcome or unexpected extra payments. Up to 7 months contract.

Get a Loan Valuation

Our Central London collateral lenders provide precise, auction-based valuations for your Audemars Piguet timepiece. This approach guarantees you receive a fair and competitive offer that reflects the actual market value of your Royal Oak, Code 11.59, or any of the other stunning collections from the celebrated Swiss master watchmaker.

Get a Loan Valuation

Complications add value and functionality to your watch, but they have no place when you borrow against Audemars Piguet timepieces. At New Bond Street Pawnbrokers, we like to keep things clear and simple, which is why our loans come with no hidden fees.

We are also regulated by the Financial Conduct Authority and are 6-Time winners of the National Pawnbroking Association Award.

Get a Loan Valuation

Unlike traditional unsecured loans, we don’t require a credit check for Audemars Piguet watch loans at our pawn shop in Central London. We believe in discreet and accessible financing options that don’t affect your credit score. A loan should improve your financial situation, not make it worse.

Get a Loan Valuation

When you need immediate capital, you can pawn your Audemars Piguet for same-day payment. Our process is fair, efficient, and designed to work for you, including bank transfers that often appear in your account within 2 to 4 hours.

Get a Loan Valuation

When you take a loan on your Audemars Piguet at our Mayfair office, you can repay it at any time during the contract. Regain your timepiece on your schedule with no penalties for early repayment, giving you more control than you could expect from a traditional unsecured loan.

Get a Loan Valuation

As an FCA-regulated Audemars Piguet pawn shop in Central London, we ensure your loan is fair and transparent. We guarantee ethical practices and consumer protection throughout the entire loan process, meaning that both you and your luxury Swiss timepiece are safe and secure.

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Pawning diamond jewellery, watches, cars, diamonds, fine art & paintings in London: a practical guide from New Bond Street pawnbrokers

5%

fixed monthly interest rate

35+

years experience

40+

industry awards

Up TO

7

Months Contract

The most awarded pawnbroker in the UK

New Bond Street Pawnbrokers is a high-end, multi-award-winning pawn shop in Mayfair, Central London, specialising in initial online valuations and loans on fine assets such as jewellery, watches, classic cars, diamonds, art, memorabilia, prints, sculptures, and paintings.

With over 40 prestigious industry awards & nominations, we are a 6-time National Pawnbrokers Association (NPA) award-winning luxury pawn shop, operating for over 25 years from our Central London, Mayfair store. With a loyal customer base and flawless reviews, our track record speaks for itself, making us one of the best pawn shops and pawnbrokers in London for luxury and fine watches, jewellery, art, paintings, photographs, classic cars & more. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.

Headed by David Sonnethal, a familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing collateral loans on fine items and assets has not gone unnoticed by the public, the media, or trusted industry bodies. 

Our reputation as an industry leader is cemented by awards that recognise the value that our local pawn brokers bring to customers in London, from initial online valuations to collateral loans on fine watches, art, paintings, diamond jewellery, classic and prestige cars.

We took home the National Pawnbrokers Association (NPA) Best Store of the Year award in 2024, 2019 and 2008 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork, and the National Pawnbrokers Association – Employee of the Year award in 2025 and 2021. Additionally, the NPA awarded us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.

New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector in and near London, and across the UK.

Transparency, fair collateral lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded luxury pawn shop in London & the UK for collateral loans on watches, fine art & paintings, diamonds, diamond jewellery, luxury, vintage and classic cars.

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Winner 2025
Winner 2024
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Winner 2021
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Winner 2008

Honest reviews about New Bond Street Pawnbrokers

How We Value Your Audemars Piguet

Call us or fill in the form on our website

You can begin pawning your Audemars Piguet timepiece with an online valuation request, by email, by telephone, or by simply visiting our pawn shop. An online submission can provide an initial indication, but the final loan offer on your Audemars Piguet requires a physical inspection of the watch at our Mayfair, Central London office.

For the most useful initial assessment, send:

– Clear photographs of the dial, case back, sides, crown, clasp and bracelet
– The reference and serial number, where available
– Photos of the warranty card, box, service documents and spare links
– Approximate year of purchase or production
– Details of recent service, repairs, polishing or component replacement
– Information about any aftermarket diamonds, dial changes or other alterations
– A note of whether the watch comes with its original bracelet, strap, buckle and accessories

A physical examination of your Audemars Piguet timepiece is essential because details that can change the value may not be visible in standard photographs. These include bracelet stretch, case refinishing, dial originality, movement condition, correct serial details and whether a limited-edition watch retains the correct factory accessories.

Get a Loan Valuation

Or call 020 7493 0385 to speak with our team

Valuation of a fine watch when looking to take a collateral loan on your Audemars Piguet, Rolex, Patek Philippe, Cartier, Richard Mille, Breguet, F P Journe, Vacheron Constantin, Omega, IWC, Chopard or A Lange & Sohne timepiece

2. Review Watch

Our specialist, auction-based Audemars Piguet watch valuations are designed to reward those who bring us exquisite pieces with serious resale power. We consistently offer loans that reflect Audemars Piguet’s strong performance on the secondary market.

Before a final offer is made at our Audemars Piguet pawn shop in Mayfair, Central London, we establish the precise model, then assess whether the physical watch matches what the reference should be. Our appraisal considers:

– Reference and serial details
– Case size, metal, calibre, complication and production period
– Dial colour, dial type, hands and correct configuration for the reference
– Original integrated bracelet, clasp and available spare links
– Case condition, bezel geometry, brushed surfaces and polished bevels
– Bracelet stretch, damaged links, screw condition and clasp wear
– Movement condition, timing, functions and service requirements
– Originality of dial, hands, bezel, bracelet, crown and other visible components
– Warranty card, box, service papers, original invoice and previous sale history
– Recent auction results and dealer-market comparables for the exact specification

Take the AP Royal Oak as an example – its finishing is particularly important. A heavily polished bezel can lose its crisp eight-sided profile; a bracelet with rounded edges, worn screws or missing links may require costly work and be less appealing to collectors. We lend against a conservative estimate of achievable resale value rather than against the highest advertised online asking price for your Audemars Piguet timepiece.

Valuation of a fine watch when looking to take a collateral loan on your Audemars Piguet, Rolex, Patek Philippe, Cartier, Richard Mille, Breguet, F P Journe, Vacheron Constantin, Omega, IWC, Chopard or A Lange & Sohne timepiece

3. Agree Loan Amount

A higher loan-to-value outcome is more likely when the Audemars Piguet watch you will use as collateral is:

– A desirable and liquid reference with regular auction and dealer-market activity
– Original and correctly configured, with no authenticity concerns
– In strong condition, with sharp case geometry and limited polishing
– Complete with bracelet links, warranty card, box, booklets and service records
– Supported by recent, relevant comparable sales
– Easy for a future buyer to understand and resell without uncertainty

A highly liquid steel Royal Oak with its original bracelet, full link count, box and warranty card can sometimes support a stronger loan than a more expensive-looking but less actively traded diamond-set or heavily customised piece.

As another example, a well-maintained Audemars Piguet Royal Oak could secure a substantial loan, potentially ranging from £20,000 to £100,000 or more, depending on its specific characteristics and market value.

When appraising your Audemars Piguet for a collateral loan, our pawnbrokers look at the current secondary market price. We assess the reference, case material, dial, bracelet or strap, movement, complication, condition, service status, documentation, and recent comparable sales before agreeing a loan figure.

Based on our evaluation, we propose a collateral loan amount for your Audemars Piguet. Our Central London pawnbrokers offer competitive rates that reflect the brand’s prestige, investment potential, and innovative designs.

Valuation of a fine watch when looking to take a collateral loan on your Audemars Piguet, Rolex, Patek Philippe, Cartier, Richard Mille, Breguet, F P Journe, Vacheron Constantin, Omega, IWC, Chopard or A Lange & Sohne timepiece

4. Receive Payment

Once your Audemars Piguet watch has been physically inspected, authenticated, valued, and accepted, funds are normally transferred to your bank account on the same day, normally within 2 to 4 hours. The exact timing depends on the complexity of the appraisal and the time that the agreement is completed.

The process is usually quicker when you bring the watch with its warranty card, box, service paperwork, spare links and any purchase documentation. These are not always essential, but they can help us confirm the reference and prepare a firm offer more efficiently.

A straightforward current-production Royal Oak with matching documents may be assessed quickly. A rare vintage AP, a highly complicated Royal Oak, a watch with an unusual dial, or a limited Offshore with incomplete accessories may require additional technical review before a final loan value is secured.

In brief, once terms are agreed, you’ll receive swift payment for your Audemars Piguet watch loan. Our office near Oxford Street allows you to settle your loan on your schedule, with no penalties for early payment.

Valuation of a fine watch when looking to take a collateral loan on your Audemars Piguet, Rolex, Patek Philippe, Cartier, Richard Mille, Breguet, F P Journe, Vacheron Constantin, Omega, IWC, Chopard or A Lange & Sohne timepiece

Common Audemars Piguet watches you can use for collateral loans

Royal OakRoyal Oak OffshoreRoyal Oak ConceptJules AudemarsMillenaryCode 11.59Royal Oak ChronographRoyal Oak Perpetual Calendar

New Bond Street Pawnbrokers offers loans against all major Audemars Piguet models, focusing on the most coveted and valuable lines. The Royal Oak collection, including classic models, chronographs, and limited editions, is the most common Audemars Piguet range against which we loan due to its enduring popularity and strong secondary market performance. We also frequently provide loans against the Royal Oak Offshore series, known for its bold design and collectability, as well as the innovative Code 11.59 and the elegant Millenary collections.

Our expert appraisers use auction-based valuations to ensure you receive a competitive loan offer, reflecting the specific model, condition, and current market demand for your Audemars Piguet. 

Whether you own a stainless steel Royal Oak, a Royal Oak Offshore Diver, a complicated Royal Oak Perpetual Calendar, or a striking Code 11.59, we provide fast, discreet loans tailored to the value of your timepiece. 

Even rare or limited-edition models, as well as damaged watches, can be considered for significant loan amounts. All loans are offered with a fixed 5% interest rate and no credit checks, ensuring a transparent and flexible process focused on your needs. Hence, if you own an Audemars Piguet watch and are looking for a pawn shop with almost 30 years of experience in lending against Audemars Piguet timepieces, then get in touch – our pawnbroking team serves all UK areas and London, including Mayfair, Hatton Garden, Westminster, Fulham, Islington, Chelsea, Shoreditch, Kensington, Lambeth, Marylebone, Waterloo, Covent Garden, Soho, Fitzrovia, Belgravia, Pimlico, Bayswater, Leicester Square, Green Park, Bloomsbury, London Bridge, Bankside, Trafalgar Square, Embankment, Charing Cross, Notting Hill, Knightsbridge, Tower Hill, City of London, Victoria, Liverpool Street.

Featured in the Press

Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.

Opening Hours

Open
Monday to Friday

Closed
Saturday & Sunday

Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

Whether you are looking to pawn your luxury watch, diamond jewellery (earrings, necklaces, bracelets, wedding & engagement rings), fine art and paintings, GIA diamonds, or a classic car, you can reach our pawn shop easily from any area in Central London, including Mayfair, Hatton Garden, Westminster, Fulham, Islington, Chelsea, Shoreditch, Kensington, Lambeth, Marylebone, Waterloo, Covent Garden, Soho, Fitzrovia, Belgravia, Pimlico, Bayswater, Leicester Square, Green Park, Bloomsbury, London Bridge, Bankside, Trafalgar Square, Embankment, Charing Cross, Notting Hill, Knightsbridge, Tower Hill, City of London, Victoria and Liverpool Street.

5 Blenheim Street, Mayfair London W1S 1LD

Bus

Several bus routes serve the area around New Bond Street:

Routes 7, 94, 98, 139, and 390 stop at Selfridges on Oxford Street, a short walk from our location.

Routes 12, 88, 94, 159, and 453 stop at Conduit Street/New Bond Street.

From any of these stops, it’s a brief walk to our premises on Blenheim Street.

5 Blenheim Street, Mayfair London W1S 1LD

Car

While driving in central London can be challenging due to traffic and parking restrictions, several public car parks are nearby, the closest of which is on Burlington Street.

Please note that the area is within the Congestion Charge zone, which operates from 7:00 to 18:00 Monday to Friday and 12:00 to 18:00 on weekends and bank holidays.

5 Blenheim Street, Mayfair London W1S 1LD

Tube

Bond Street is the nearest tube station; it’s served by the Central, Jubilee, and Elizabeth lines. Oxford Circus and Green Park stations are also within walking distance of our store.

5 Blenheim Street, Mayfair London W1S 1LD

Our Team

Susana Figueiredo

Manages the day to day running of the business

Mariana Vlad

Manages the day to day running of the business

Constantin Singureanu

Heads up our marketing and digital efforts

David Sonnenthal

The founder of New Bond Street Pawnbrokers

FAQs

Our Audemars Piguet pawnbrokers consider loans against authentic AP watches with established secondary-market demand. The strongest candidates are normally complete, original watches with recognisable references, a clear service history and enough market evidence to support a confident resale valuation.

We frequently assess the following watch models at our Audemars Piguet pawn shop in Mayfair, Central London :

– Royal Oak Selfwinding models in steel, gold, titanium and selected ceramic executions
– Royal Oak Jumbo and Extra-Thin references
– Royal Oak Chronograph, Perpetual Calendar, Tourbillon and other complicated models
– Royal Oak Offshore chronographs, limited editions and early collector references
Code 11.59 models
– Millenary, Jules Audemars and selected vintage Audemars Piguet watches
– Rare or limited editions with their original accessories and documentation.

We typically need the original box, warranty card, and service history. The Certificate of Origin is particularly valuable for AP timepieces. However, in some cases, we might still consider Audemars Piguet watch loans in London without complete documentation.

If you are in or near Central London, visit our Mayfair Audemars Piguet pawn shop – we are located nearby Oxford Street, New Bond Street, Bond Street, Piccadilly, Regents Street, Green park and Marble Arch . Alternatively, we can arrange a staff visit or home appraisal for high-value AP pieces.

Yes. Condition can materially affect both valuation and loan amount, particularly on Royal Oak and Royal Oak Offshore watches, where the case, bezel and integrated bracelet are major parts of the watch’s value.

When deciding on loan offers against your Audemars Piguet as collateral, our pawnbrokers inspect:

– Case and bezel shape, including evidence of excessive polishing
– Brushed and polished finishing on the case and bracelet
– Bracelet stretch, damaged links, loose screws and clasp operation
– Crystal condition, crown function, pushers and water-resistance condition
– Dial originality, luminous material, hands and date display
– Movement performance, chronograph function and service requirements
– Serial, reference and movement consistency
– Aftermarket diamonds, non-original dials, refinished cases and replacement components
– Whether factory service parts have been fitted and properly documented

A routine factory replacement crystal or a documented AP service part may be entirely acceptable. However, a non-original dial, aftermarket diamond bezel, altered case or replacement bracelet can move the watch into a less secure and less liquid market.

Often, yes. A full set generally means the watch with its original presentation box, warranty card or Certificate of Origin, booklets and relevant accessories. For integrated-bracelet watches, spare links can be especially important because they affect whether the next owner can wear the watch comfortably and because original AP links can be costly to replace.

Useful supporting items include:

– Original AP warranty card or Certificate of Origin
– Presentation box and outer packaging
– Instruction manuals and booklets
– Spare bracelet links
– Original invoice or purchase paperwork
– AP service invoice and service pouch
– Limited-edition certificate
– Original screwdriver, extra strap or buckle for Offshore models
– Previous auction catalogue or provenance record for vintage pieces

Papers are not always essential. An older AP without a box or papers may still be suitable security if it can be authenticated and valued confidently. But a full set can reduce buyer uncertainty, improve saleability and support a stronger loan offer.

We offer collateral loans on all Audemars Piguet models, including both contemporary and limited-edition timepieces. This encompasses popular lines such as the Royal Oak, Royal Oak Offshore, and Millenary collections.

Of course. We store all pawned items in our state-of-the-art vaults in Central London, ensuring the best security for your valuable timepiece. Rest assured, we believe you are dealing with one of teh best pawn shops in London for Audemars Piguet watches – we have 6 National Pawnbroking Association awards to back it up.

Yes. AP loans are available over two to seven months at a fixed rate of 5% interest per month. You can redeem the watch before the agreed end date by repaying the capital borrowed and the interest due under your agreement. There is no separate early-redemption fee.

Before arranging collection, contact the team for a current settlement figure. Once payment is received, we will prepare your Audemars Piguet with its bracelet links, warranty card, box, service paperwork and supplied accessories for return.

If you need more time before the redemption date, contact the team to discuss whether a renewal may be available. Any renewal is subject to agreement.

Our standard loan period is between 2 to 7 months, but we offer the option to extend this term if needed.

No. An Audemars Piguet loan is secured against the watch itself, so the lending decision is based on the watch’s authenticity, condition, valuation and resale liquidity rather than your credit score, income or borrowing history.

This means that an enquiry does not affect your credit rating. We do, however, need to establish that you are the rightful owner and complete identity and anti-money-laundering checks as required. These are ownership and compliance checks, not a conventional credit search.

Yes, you can renew your AP loan by paying the accrued interest, subject to our terms and conditions.

If you’re unable to repay the loan, we may need to sell the watch to recover the loan amount. However, we typically work with our clients to find alternative solutions in these situations.

Having original papers, especially the Certificate of Origin, can significantly increase the loan value for collateral lending on Audemars Piguet watches. We can consider loans on antique AP watches where having the original papers is unlikely.

No. We only accept watches from rightful owners.

Yes, we can consider borrowing against damaged Audemars Piguet timepieces. Our expert appraisers will carefully assess the extent of the damage, considering factors such as the specific model, the nature of the damage, and the potential cost of repairs. Even with damage, rare or limited edition AP watches may still command substantial loans due to their inherent value and collectibility.

Yes, we can. Our experienced appraisers use a combination of advanced techniques to authenticate Audemars Piguet watches. This includes examining the movement, case quality, finishing details and verifying serial numbers against Audemars Piguet’s records.

Heritage is one of the many reasons why pawnbrokers value Audemars Piguet watches so highly. Take the Royal Oak AP model – first released in 1972, the Royal Oak was the first steel luxury sports watch, and some say it was the first ever luxury sports watch.

Interestingly, Audemars Piguet didn’t make the original Royal Oak prototype from steel. The model presented by Audemars Piguet in 1972, then called the Safari, was made from white gold. Even the steel models sold to the public had white gold screws, a subtle touch of quality to the keen observer.

Believe it or not, the Royal Oak prototype, inspired by diver’s helmets, was designed just one day before its presentation. Despite its short design time, the Royal Oak continues to be a timeless classic.

Audemars Piguet updated and re-released the Royal Oak in 1993, called the Royal Oak Offshore. The company continues to revise and upgrade the Royal Oak legacy with each new iteration.

Finally, Jules Louis Audemars and Edward Auguste Piguet believed in the quality of a handmade luxury watch. Even as their brand grew, they chose to hand-make their watches rather than mass-produce them.

Useful Guides

You can rest assured that you will receive a competitive deal on the market from one of the most awarded collateral lender in the UK. All our loans come with competitive rates of fixed 5% (Representative APR 60%), no hidden fees at all, no early release fees, and loan terms from two up to seven months. A representative example of repayment for a two-month loan of £2500 is £250, thus a total repayment of £2750 at a fixed 5% interest rate (60% per annum).

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Constantin Singureanu

Constantin leads our multi-award digital marketing team, with an exclusive focus on delivering the best possible digital experience for our clients, from the moment they reach our website, finding the information they need, and getting in touch, to learning interesting facts about the fascinating world of luxury via our comprehensive blog.

Mariana Vlad

Mariana has been working in the pawnbroking industry since 2014. She enthusiastically embraces her newly found interest in watches. Mariana thoroughly enjoys working with customers, building strong relationships, and over her long and distinguished career, she has distinguished herself through excellent communication skills and high personal integrity. In 2025, Mariana won the prestigious “Employee of the Year” Award from the National Pawnbroking Association (NPA).

Employee of the Year 2025 – National Pawnbroking Association Awards (NPA) 

Susana Figueiredo

Having worked in the pawnbroking industry for 20 years, Susana offers a high level of knowledge within the lending sector.  Her expertise is key to the daily business at New Bond Street Pawnbrokers where she ensures that compliance is adhered to. With a keen interest in the satisfaction and experience of our clients, Susana is a huge asset to the team and is a fundamental part of the day-to-day running of the company.

Employee of the Year 2021 – National Pawnbroking Association Awards (NPA) 

David Sonnenthal

David Sonnenthal took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996 he even won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.

His pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop London business and went on to become one of the UK’s top pawnbrokers.

David is a highly respected figure in the pawnbroking industry, winning the National Pawnbroker Association’s award six times in 2025, 2024, 2022, 2021, 2019, and 2008. Over the course of his 25-year career, he has gained a reputation as one of the pioneers of UK and London’s pawnbroking. He is a regular fixture in the British media, often providing expert advice on market values.

Never one to lose touch with his roots, David has even managed to continue his entertainment career as the resident dealer on Channel 4’s popular Four Rooms TV series.

New Bond Street Pawnbrokers
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