Pawn Your Watch

If you are looking to

Contact Us
020 7493 0385

Thinking of taking a loan on your Luxury Watch?

If you considered financing your watch, then at New Bond Street Pawnbrokers we have been offering loans on fine watches for over 30 years. Unlock the value of your luxury watch without having to sell it outright – all within the comfort and security of our multi-award-winning pawn shop for watches in Mayfair, Central London.

With over 30 years of experience of lending against luxury watches in London, we know how to accurately appraise and value your timepiece at a highly competitive rate. In fact, all our watch valuations are based on up-to-date market prices and auction estimates.

David Sonnenthal, resident expert appraiser for the beloved Channel 4 “Four Rooms” TV show leads our team of in-house pawnbrokers specialising in luxury timepieces.

The experienced appraisal team at New Bond Street Pawnbrokers calls on many years of experience in the fine watch industry to enable you to release capital against modern, vintage, and antique watches, and timepieces.





Our high pawnbroking standards for watches and other luxury assets have been recognized by the most prestigious industry bodies with over 40 awards and nominations in the last 4 years. Some of the many awards we won include:

  • Winners 4 consecutive National Pawnbroking Association Awards (2023, 2022, 2021, 2019)
  • Winners National Pawnbroking Association Award (Best Pawnshop in the UK)
  • Winners 4+ UK Business Awards (2023, 2021, 2020, 2019)
  • Winners UK Credit Awards by Experian
  • Winners UK Digital Growth Awards (Best Financial Website)

…and many more

Call now to schedule a free, no-obligation

valuation of your Rolex Watch

We are the most awarded pawn shop for watches in the UK with over 30 Years of experience at our store in Bond Street, Mayfair.  All our valuations are based on up to date market prices and auction-based estimates, so you can rest assured that you will get a competitive rate when pawning your Rolex, Patek Phillipe, Audemars Piguet and other luxury watches with us.

Our promise to you:

  • Guaranteed Competitive Rates in the Market: 5% FIXED interest rate
  • Fair, auction-based valuations
  • Same day payment
  • Complimentary valuation, no obligation
  • Discreet & trustworthy – we are authorised and regulated by the Financial Conduct Authority

Appraising your watch

Our fine watches specialist department has been releasing loans on classic and contemporary watches from manufacturers such as Patek PhilippeRolex, Vacheron Constantin, A Lange Sohne, Breguet, Audemars Piguet, IWC, Hublot, Cartier as well as many other prestigious timepieces.

Before booking a valuation of your watch at our Mayfair, Central London pawn store, our team must first take the time to properly understand your watch. Following the appraisal, you will then be presented with an offer detailing the borrowing level against your watch, and all T&Cs. We aim to provide you with the highest and fairest possible credit against your watch, and all our valuations are based on current market prices at auctions!

For us to carry out a valuation, we ask that you bring your watches into our pawn shop on Blenheim Street, London. If this is not possible, alternate arrangements can be made.

One of the best pawnshop for watches in London.

Our watch appraisals are based on the following factors:


There are a number of luxurious watch manufacturers you can borrow funds against, such as Rolex, A Lange Sohne, Breguet, Audemars Piguet, and Patek Philippe.

Watches made by such well-known manufacturers are worth more at pawn shops, as their reputation for building quality pieces is well-established, and they tend to hold their financing value much better over time.

We will also look at the exact model and reference of your watch and seek to understand just how rare it is. Certain watch models are more valuable than others, because of their age, scarcity, association with notable people, and other factors.


The age of your watch can have a positive or negative effect on the value you can finance it for, with its condition and rarity being huge factors influencing the value of your watch.

For example, a Rolex Daytona Reference 6421 from 1969 is hugely valuable due to its age, but also thanks to its association with the actor Paul Newman. Implicitly, its value at pawn shops and auction houses is higher also because the Daytona was a niche watch at the time with only few units being produced.

However, if one of these watches is in poor condition and does not work very well, this will significantly undercut its loan value.


Restorations, replaced parts, blemishes, and dents can all affect the value of your watch. Follow these simple tips to make sure you optimize the value your can finance your watch for:

  • Make sure that it’s in good working order. Even if repairing your watch will cost you money initially, a watch that works dependably is going to command a higher price at pawn stores than a non-functional model, even allowing for the cost of the repairs.
  • Consider repair or restoration work on any cosmetic damage. Over time, almost every watch can begin to show signs of wear. In many cases, these effects can be minimised or even completely eradicated with sensitive restoration work. If you are considering this step, caution is advised! Watches may actually lose value if they are restored: buyers, pawnbrokers and auction houses may prefer an older watch in original condition, even if it has some scratches or other defects.
  • Clean your watch before requesting a valuation. A dull or tarnished watch is unlikely to attract the same value as one in pristine condition. Taking a small amount of time to clean your watch, or arranging for it to be professionally cleaned, can mean that it fetches a higher price at pawnshops.
  • Make sure that any accessories and the box (if you have it) are also included. Particularly when it comes to re-sale, a watch that still has the original box and any related accessories will have a greater value than one without these extras.


Paperwork, the original bill of sale, the original box, and servicing papers are also considered before financing your watch. In brief, for any watch we lend against, having items such as the original box, guarantee, servicing papers, and the original receipt of sale will greatly improve the value of your watch when bringing it to our Mayfair, Central London pawn shop.

All in all, when pawning your watch with us, the team will take into account the current market value of the watch, the manufacturer and model, condition and restoration (if appropriate), availability, age, demand for the piece, and provenance.


Each material that the watch is made of will have different qualities which are measured to determine condition. For example, a sapphire lens will be minutely examined for chips or tiny nicks, whilst those featuring thermoplastic crystal lenses will be inspected for scratches. Water damage, corrosion, fading, discolouration or missing parts will also be noted.

Other factors

Usually, the borrowing value of a watch is determined by a range of factors, which can vary over time. The re-sale or lending value of your watch doesn’t always reflect the price which was paid for it. To assess the value of your timepiece, we will also consider variables such as:

  • The current demand there is for your particular make or model: watch trends change over time, so our pawnbroking team will consider whether your watch is likely to sell.
  • The market value: this can be determined from the valuer’s professional knowledge, the value that similar watches have fetched at auction, and standard valuation data.
  • How likely it is that you will pay off the loan and retrieve your watch. The higher our collateral lending experts feel the chances are of this happening, the more likely it is that you will receive a higher offer.
  • Having original box an papers, while not necessary, will most often increase the borrowing you can raise against your luxury watch

How to get started

Rolex-Sky-Dweller-gold-front - one of the watches New Bond Street Pawnbrokers loans against


Assuming you have decided to borrow capital against your luxury watches, the next step is researching for an accredited, well-experienced pawnbroker who can provide fair, accurate, auction based valuations on your timepiece.

Our multi-award-winning Blenheim Street pawn shop for watches and fine assets is based in the heart of Mayfair, London.  Appointments can be made, but are not 100% necessary.

Once we agreed on a loan on a watch we ensure that you receive 100% of the agreed price. We work in a private and confidential way with no credit checks performed. We also ensure you achieve a fair value of credit against your fine watch, and all our valuations are based on current market values and auction estimates.

Some of the many watch brands we loan against include: IWC, Richard Mille, Vacheron Constantin, Audemars Piguet, Patek Philippe, and Rolex to name just a few.

*We are authorised and regulated by the Financial Conduct Authority

Frequently Asked Questions


Provided that you are happy with the assessment and comfortable with the price that we are offering you for your watch, we are usually able to complete the transaction and transfer the relevant funds to your bank account on the same working day (subject to banking hours). It should be noted that whilst we are normally able to value watches on our premises within a relatively short space of time, there may be occasions when we require an additional opinion from an outside expert. We will, of course, keep you fully informed, but the necessity for further expertise on a valuation of your luxury watch will almost inevitably lengthen (slightly) the time taken to complete the lending process.


We are part of the National Pawnbroking Association and regulated by the Financial Conduct Authority. As such. In the first instance, clients agree a loan from minimum 2 months to maximum seven months. Should the interest be paid by the end of the initial seven-month period, clients are usually able to defer repayment of the original sum for a further seven months. Again, provided the interest on the loan against the watch is paid back on time, clients will usually be able to defer again. Deferment may be repeated several times in some circumstances: your broker will be happy to discuss your individual circumstances when you want to pawn your used watch for a protracted period.


We specialise in releasing finance against exclusive brands and luxury names and usually only accept watches from prestigious manufacturers. Besides Rolex, this list might include names such as Patek Philippe; Rolex; Vacheron Constantin; A Lange Sohne; Breguet; Audemars Piguet; IWC; Hubolt; and Cartier. Note that this list is not exclusive. We are willing to lend against less well-known, niche watch manufacturers, as well as watches that were specifically commissioned as one-off timepieces for a particular individual or occasion. If you’re not sure whether your watch is one which we might be able to offer you a loan against, please get in touch and we will be happy to advise on a case-by-case basis.


You should have no problem finding a pawn shop to sell your watches to. There are many fine watches from distinctive and famous brands like Patek Philippe, Cartier and, of course, Rolex. Some of these pieces are worth many thousands of pounds, and it is no surprise that sometimes people who own them have reason to sell them to raise funds. A watches pawn shop in London is a natural place to turn, but not all pawn shops are created equal. Though there are many pawn shops for watches in London, the reality is that many do not offer truly competitive rates or honest valuations. At New Bond Street Pawnbrokers, our in-house experts are highly experienced and have great reputations in the industry for their appraisals. We operate on an ethical basis and will always offer a fair valuation for your luxury watch, no matter the reason you are seeking a pawn shop for watches in London. There is often a sentimental value attached to such items, and we handle the property and process of every customer with great care and professionalism. Our estimations when customers look to “pawn my watch in London” will be based on their predicted value at auction, and we can provide collateral loans on watches in London. If you live in London and are looking for a pawn shop for watches near me, look no further than New Bond Street Pawnbrokers in the heart of the city. We will ensure you are treated fairly and ethically from start to finish, so you can rest assured you will never encounter a questionable valuation from our team.


In short, no. A watch without papers is not a desirable asset for buyers or pawnbrokers. At our pawnshop for luxury watches, we do not accept timepieces without papers. Papers are necessary to guarantee the authenticity of your watch and take out a loan against it. You may be able to sell your watch without papers online through auction sites or other selling sites but you are likely not to receive the value that your watch is worth.


The interest rate varies depending on the individual transaction. When financing a luxury timepiece, clients can normally expect to pay 5% interest fees, no hidden fees and auction-based estimations. In order to get an idea of how that would translate into monetary terms, a loan on a watch worth £12,000, repayable in seven months with an APR of 60%, will cost you £2516.86 in interest (total amount repayable: £14,516.86). All our charges and repayment rates are clearly displayed on our website and will be explained to you before you proceed with pawning your fine watch. As an FCA registered pawnbroker, we operate in a transparent, honest manner when it comes to securing loans against watches London people can trust. An established company with a long history of assisting clients who require a short-term cash injection, we are proud to provide discreet, fast access to funds when required. If you are unclear on any aspect of our charges, interest rates or other financial terms, please get in touch as we will be delighted to assist.

Authorised and Regulated by the Financial Conduct Authority

London's leading lender on Rolex &

Patek Philippe


Enjoy 5% Monthly Fixed Interest Rates (60% Annual)




***Offer Ends 31th May




National Pawnbroking Association UK

Highly Commended Store

2022 Winners








2023 Winners




The National Pawnbroking Association UK 




New Bond Street Pawnbrokers is teh proud winner of teh National Pawnbroking Association 2019 Best Store Award