Media kit

David Sonnenthal is an experienced pawnbroker and founder of New Bond Street Pawnbrokers, a high-end, multi-award-winning pawn shop in Mayfair, Central London (just Off Oxford Street).

David took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996, he won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.

David’s pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop and went on to become one of the UK’s top pawnbrokers, winning a variety of awards.

David is a highly respected figure in the pawnbroking industry – together with his team, New Bond Street Pawnbrokers won the National Pawnbrokers Association’s award 9 times. Over the course of his 25+ year career, David gained a reputation as one of the pioneers of UK and London’s pawnbroking, relentlessly pursuing his goal of bringing the oldest trade into the 21st century.

Never one to lose touch with his roots, David previously joined Channel 4’s popular Four Rooms TV series as the resident dealer, where he appeared in 44 episodes between 2013 and 2019.

New Bond Street Pawnbrokers is a high-end, multi-award-winning pawn shop in Mayfair, Central London, specialising in loans on fine assets such as jewellery, watches, classic cars, diamonds, art, memorabilia, prints, sculptures, and paintings.

With over 40 prestigious awards & nominations, we are a 9-time National Pawnbrokers Association (NPA) award-winning luxury pawn shop, operating for over 25 years from our Central London, Mayfair store. With a loyal customer base and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.

With over six decades of combined industry experience, our team of experts has cultivated a singular understanding of the luxury goods market. This expertise allows us to offer our clients the maximum loan value for their prized possessions based on current market trends and valuations.

Our commitment to excellence has not gone unnoticed. We’re proud to have supplied over £25 million in asset loans in the past five years alone and even prouder of our impressive 80% client return rate. This success is a testament to our unwavering dedication to providing premium, discreet, and efficient service that meets the unique needs of our discerning clientele.

As members of the National Pawnbrokers Association, we adhere to the highest industry standards. Our team, led by award-winning director David Sonnenthal, includes seasoned professionals who bring a wealth of knowledge and passion to their roles. From our senior manager, Susana Figueiredo, and Maraina, our Manager, both recognised as Employees of the Year at the NPA Awards, to our dedicated specialists in various luxury asset categories, each team member plays a unique and key part in our operations.