New Bond Street Pawnbrokers Reviews

Placeholder: every review on this page was written by a client of New Bond Street Pawnbrokers. Where we can, we add a short note on what the loan was for and how we valued the asset, so you can see the story behind the stars.

I love and admire my valuable time pieces but find it actually difficult to wear them these days so I looked at the potential and pleasing value of these assets so I decided to take a loan with New Bond Street Pawn Brokers after a high level recommendation and I am very thankful for David's knowledge and guidance and will definitely see you guys soon !

A A
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Thank you guys for the loan on my picture / never thought you could borrow on art. Quick and professional!

Madina Butaeva
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Thanks again guys and keep up the great work!

Adhi Arul
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The most awarded pawnbroker in the UK

New Bond Street Pawnbrokers is a high-end, multi-award-winning pawn shop in Mayfair, Central London, specialising in loans on fine assets such as jewellery, watches, classic cars, diamonds, art, memorabilia, prints, sculptures, and paintings.

With over 40 prestigious industry awards & nominations, we are a 9-time National Pawnbrokers Association (NPA) award-winning luxury pawn shop, operating for over 25 years from our Central London, Mayfair store. With a loyal customer base and flawless reviews, our track record speaks for itself and makes us one of the best pawn shops in London for luxury and fine watches, jewellery, art, paintings, photographs, classic cars & more. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.

Headed by David Sonnethal, a familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing collateral loans on fine items and assets has not gone unnoticed by the public, the media, or trusted industry bodies. 

Our reputation as an industry leader is cemented by awards that recognise the value that our local pawn brokers bring to customers in London, from initial online valuations to collateral loans on fine watches, art, paintings, diamond jewellery, classic and prestige cars.

We took home the National Pawnbrokers Association (NPA) Best Store of the Year award in 2024, 2019 and 2008 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork, and the National Pawnbrokers Association – Employee of the Year award in 2025 and 2021. Additionally, the NPA awarded us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.

New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector in and near London, and across the UK.

Transparency, fair collateral lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to work with one of the most awarded luxury pawn shops in London, UK, for fine assets.

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National
Pawnbrokers
Association
9-Time Winner

Our Team

Susana Figueiredo

Manages the day to day running of the business

Mariana Vlad

Manages the day to day running of the business

Constantin Singureanu

Heads up our marketing and digital efforts

David Sonnenthal

The founder of New Bond Street Pawnbrokers

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Constantin Singureanu

Constantin leads our multi-award digital marketing team, with an exclusive focus on delivering the best possible digital experience for our clients, from the moment they reach our website, finding the information they need, and getting in touch, to learning interesting facts about the fascinating world of luxury via our comprehensive blog.

Mariana Vlad

Mariana has been working in the pawnbroking industry since 2014. She enthusiastically embraces her newly found interest in watches. Mariana thoroughly enjoys working with customers, building strong relationships, and over her long and distinguished career, she has distinguished herself through excellent communication skills and high personal integrity. In 2025, Mariana won the prestigious “Employee of the Year” Award from the National Pawnbroking Association (NPA).

Employee of the Year 2025 – National Pawnbroking Association Awards (NPA) 

Susana Figueiredo

Having worked in the pawnbroking industry for 20 years, Susana offers a high level of knowledge within the lending sector.  Her expertise is key to the daily business at New Bond Street Pawnbrokers where she ensures that compliance is adhered to. With a keen interest in the satisfaction and experience of our clients, Susana is a huge asset to the team and is a fundamental part of the day-to-day running of the company.

Employee of the Year 2021 – National Pawnbroking Association Awards (NPA) 

David Sonnenthal

David Sonnenthal took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996 he even won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.

His pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop London business and went on to become one of the UK’s top pawnbrokers.

David is a highly respected figure in the pawnbroking industry, winning the National Pawnbroker Association’s award six times in 2025, 2024, 2022, 2021, 2019, and 2008. Over the course of his 25-year career, he has gained a reputation as one of the pioneers of UK and London’s pawnbroking. He is a regular fixture in the British media, often providing expert advice on market values.

Never one to lose touch with his roots, David has even managed to continue his entertainment career as the resident dealer on Channel 4’s popular Four Rooms TV series.

New Bond Street Pawnbrokers
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