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How much can I borrow against a Rolex?

Most Rolex owners can borrow between 50% and 70% of what their watch would fetch at auction today. The exact figure depends on the reference, its condition, whether the box and papers are present, and how quickly that model sells. This FAQ explains how we arrive at the number, with worked examples for a Submariner and a Datejust.

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The short answer

A loan against a Rolex is sized from its current auction value, not its retail price. For a modern stainless-steel sports model in good condition with box and papers, we would typically offer around 60% to 70% of the expected hammer price. For a precious-metal or less liquid reference, or a watch with missing documents, the figure moves towards 50%. The loan is for up to seven months at a fixed 5% monthly interest rate, with no credit checks and no penalty for settling early.

Our jewellery pawnbrokers help clients access quick loans when using their luxury diamond rings, bracelets, necklaces, earrings (Cartier, Bulgari, Van Cleef & Arpels, Tiffany, Graff, Harry Winston) as collateral at our high-end pawn shop in Central London, Mayfair (just off Oxford Street)

What the valuation is based on

Our valuers start with the exact reference and serial range, then check recent results for the same reference at the major auction houses and specialist dealers. Condition matters a great deal: unpolished cases, original bracelets and matching bezels and dials all push the valuation up, while refinished cases, service replacement parts and aftermarket additions pull it down. A complete set with the original box, guarantee card and service history can add a meaningful premium because it makes the watch easier to sell.

Our jewellery pawnbrokers help clients access quick loans when using their luxury diamond rings, bracelets, necklaces, earrings (Cartier, Bulgari, Van Cleef & Arpels, Tiffany, Graff, Harry Winston) as collateral at our high-end pawn shop in Central London, Mayfair (just off Oxford Street)

Example: a Submariner Date 116610LN

A 2017 Submariner Date in steel, with box and card and light wear, might be expected to sell for around £10,000 at auction. As one of the most liquid watches in the world, it would support a loan near the top of the range, so an advance of £6,500 to £7,000 would be realistic. Over three months the interest at 5% per month would come to about £1,000 on a £6,500 advance.

Our jewellery pawnbrokers help clients access quick loans when using their luxury diamond rings, bracelets, necklaces, earrings (Cartier, Bulgari, Van Cleef & Arpels, Tiffany, Graff, Harry Winston) as collateral at our high-end pawn shop in Central London, Mayfair (just off Oxford Street)

Example: a Datejust 36 in two-tone

A 1990s Datejust 36 in steel and yellow gold with a champagne dial is a popular watch but a slower seller than a steel sports model, and prices vary more with condition. If comparable examples are achieving £5,000, we would be more likely to offer around 50% to 60%, so £2,500 to £3,000, and more if the watch is a full set in excellent condition.

Our jewellery pawnbrokers help clients access quick loans when using their luxury diamond rings, bracelets, necklaces, earrings (Cartier, Bulgari, Van Cleef & Arpels, Tiffany, Graff, Harry Winston) as collateral at our high-end pawn shop in Central London, Mayfair (just off Oxford Street)

How to get a figure for your own Rolex

Send us the reference number, a few clear photographs and a note of what comes with the watch through our online form, or call 020 7493 0385. We will give you an indicative range the same day. The final offer is made after inspection at our Mayfair premises, and if you accept, the funds are transferred the same day while the watch is held insured in our vaults.

Our jewellery pawnbrokers help clients access quick loans when using their luxury diamond rings, bracelets, necklaces, earrings (Cartier, Bulgari, Van Cleef & Arpels, Tiffany, Graff, Harry Winston) as collateral at our high-end pawn shop in Central London, Mayfair (just off Oxford Street)

Our jewellery pawnbrokers help clients access quick loans when using their luxury diamond rings, bracelets, necklaces, earrings (Cartier, Bulgari, Van Cleef & Arpels, Tiffany, Graff, Harry Winston) as collateral at our high-end pawn shop in Central London, Mayfair (just off Oxford Street)

Our jewellery pawnbrokers help clients access quick loans when using their luxury diamond rings, bracelets, necklaces, earrings (Cartier, Bulgari, Van Cleef & Arpels, Tiffany, Graff, Harry Winston) as collateral at our high-end pawn shop in Central London, Mayfair (just off Oxford Street)

Our jewellery pawnbrokers help clients access quick loans when using their luxury diamond rings, bracelets, necklaces, earrings (Cartier, Bulgari, Van Cleef & Arpels, Tiffany, Graff, Harry Winston) as collateral at our high-end pawn shop in Central London, Mayfair (just off Oxford Street)

Our jewellery pawnbrokers help clients access quick loans when using their luxury diamond rings, bracelets, necklaces, earrings (Cartier, Bulgari, Van Cleef & Arpels, Tiffany, Graff, Harry Winston) as collateral at our high-end pawn shop in Central London, Mayfair (just off Oxford Street)

Other Rolex FAQs

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Constantin Singureanu

Constantin leads our multi-award digital marketing team, with an exclusive focus on delivering the best possible digital experience for our clients, from the moment they reach our website, finding the information they need, and getting in touch, to learning interesting facts about the fascinating world of luxury via our comprehensive blog.

Mariana Vlad

Mariana has been working in the pawnbroking industry since 2014. She enthusiastically embraces her newly found interest in watches. Mariana thoroughly enjoys working with customers, building strong relationships, and over her long and distinguished career, she has distinguished herself through excellent communication skills and high personal integrity. In 2025, Mariana won the prestigious “Employee of the Year” Award from the National Pawnbroking Association (NPA).

Employee of the Year 2025 – National Pawnbroking Association Awards (NPA) 

Susana Figueiredo

Having worked in the pawnbroking industry for 20 years, Susana offers a high level of knowledge within the lending sector.  Her expertise is key to the daily business at New Bond Street Pawnbrokers where she ensures that compliance is adhered to. With a keen interest in the satisfaction and experience of our clients, Susana is a huge asset to the team and is a fundamental part of the day-to-day running of the company.

Employee of the Year 2021 – National Pawnbroking Association Awards (NPA) 

David Sonnenthal

David Sonnenthal took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996 he even won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.

His pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop London business and went on to become one of the UK’s top pawnbrokers.

David is a highly respected figure in the pawnbroking industry, winning the National Pawnbroker Association’s award six times in 2025, 2024, 2022, 2021, 2019, and 2008. Over the course of his 25-year career, he has gained a reputation as one of the pioneers of UK and London’s pawnbroking. He is a regular fixture in the British media, often providing expert advice on market values.

Never one to lose touch with his roots, David has even managed to continue his entertainment career as the resident dealer on Channel 4’s popular Four Rooms TV series.

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