Podcasts David Sonnenthal appeared on

Episodes featuring David Sonnenthal, founder of New Bond Street Pawnbrokers, on collateral lending, luxury assets and the pawnbroking trade. Video episodes play here; audio-only episodes link to the show. To invite David onto your podcast, email [email protected].

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Pawnbroking: Lending, Valuation and the hidden value of Luxury assets -W/David.

In this episode of Everything Finance, David Sonnenthal, founder of New Bond Street Pawnbrokers in Mayfair, London, to explore the world of luxury asset finance and modern pawnbroking. David explains how luxury assets are valued, the difference between selling an asset and borrowing against it, how pawnbroking compares with traditional bank lending and why the price you paid for a luxury item doesn’t necessarily determine what it’s worth today.

They also explore the risks and misconceptions surrounding luxury assets as investments, the importance of trust and transparency when dealing with valuable possessions, and how David transformed a centuries-old industry through technology, digital innovation, predictive analytics and AI.

From professional actor to one of the UK’s most recognized pawnbrokers, David’s story offers a fascinating look at money, lending, luxury, entrepreneurship, and the real value of the things we own.

The Business of Luxury Assets:Pawnbroking, Wealth and Smart Financial Decisions with David Sonnenthal

What happens when you need access to money but don’t want to sell a valuable asset? And how much is that luxury watch, piece of jewellery, or artwork really worth?

In this episode of Capital and Conviction, I sit down with David Sonnenthal, founder of New Bond Street Pawnbrokers, a multi-award-winning luxury pawnbroker based in Mayfair, London.

David took an unconventional route into business. After working as a professional actor and winning the prestigious Perrier Award at the Edinburgh Fringe Festival in 1996, he discovered the opportunity that would lead him into pawnbroking in 1999.

Over more than 25 years, he has helped transform a traditional industry through customer-focused service, digital innovation, and technology. His business has received more than 40 awards and nominations, including multiple National Pawnbrokers Association awards.

In this conversation, we explore how luxury pawnbroking works, how professionals value high-end assets, and why the price someone pays for a luxury item can differ dramatically from what they can borrow against it or sell it for.

We also discuss the differences between pawnbroking and traditional bank loans, the risks of treating luxury goods as investments, the importance of understanding liquidity, and how David has built a successful business by bringing an ancient trade into the modern world.

Whether you’re an entrepreneur, investor, luxury enthusiast, or someone interested in understanding money and asset values, this episode offers a fascinating look at the relationship between wealth, ownership, and access to capital.

From Show Business to Pawnbroking Success with David Sonnethal

Okoro connects with David Sonnethal, founder of New Bond Street Pawnbrokers in Mayfair, London, for an insightful conversation about entrepreneurship, business innovation, and turning unexpected opportunities into success.

After a successful acting career, including winning the prestigious Perrier Award in 1996, David entered the pawnbroking industry and transformed his business into one of the UK’s most awarded pawn shops. He shares lessons from over 25 years in business on recognising opportunities, adapting traditional industries, and building a successful brand.

What podcast hosts say about David

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Constantin Singureanu

Constantin leads our multi-award digital marketing team, with an exclusive focus on delivering the best possible digital experience for our clients, from the moment they reach our website, finding the information they need, and getting in touch, to learning interesting facts about the fascinating world of luxury via our comprehensive blog.

Mariana Vlad

Mariana has been working in the pawnbroking industry since 2014. She enthusiastically embraces her newly found interest in watches. Mariana thoroughly enjoys working with customers, building strong relationships, and over her long and distinguished career, she has distinguished herself through excellent communication skills and high personal integrity. In 2025, Mariana won the prestigious “Employee of the Year” Award from the National Pawnbroking Association (NPA).

Employee of the Year 2025 – National Pawnbroking Association Awards (NPA) 

Susana Figueiredo

Having worked in the pawnbroking industry for 20 years, Susana offers a high level of knowledge within the lending sector.  Her expertise is key to the daily business at New Bond Street Pawnbrokers where she ensures that compliance is adhered to. With a keen interest in the satisfaction and experience of our clients, Susana is a huge asset to the team and is a fundamental part of the day-to-day running of the company.

Employee of the Year 2021 – National Pawnbroking Association Awards (NPA) 

David Sonnenthal

David Sonnenthal took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996 he even won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.

His pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop London business and went on to become one of the UK’s top pawnbrokers.

David is a highly respected figure in the pawnbroking industry, winning the National Pawnbroker Association’s award six times in 2025, 2024, 2022, 2021, 2019, and 2008. Over the course of his 25-year career, he has gained a reputation as one of the pioneers of UK and London’s pawnbroking. He is a regular fixture in the British media, often providing expert advice on market values.

Never one to lose touch with his roots, David has even managed to continue his entertainment career as the resident dealer on Channel 4’s popular Four Rooms TV series.

New Bond Street Pawnbrokers
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