Pawn Your Luxury Watch

5% Fixed Monthly Interest rate & no early payment penalties
Accurate, auction-based valuations & same day payment
No hidden fees, no credit checks & FCA regulated
Up to 7 Months Contract
Get a Loan Valuation
We offer a complimentary valuation (no obligation) and same day payment, call 020 7493 0385 to speak with our team or email us at [email protected]
Winners of the 2025 National Pawnbroking Association Award

Watches we loan against

Our promise to you

​​At New Bond Street Pawnbrokers, we believe loans should be simple. Whether you’re pawning fine jewellery, watches, or art, our fixed rate ensures you know exactly what to pay monthly. No surprise fluctuations, just straightforward loans on luxury items in the heart of Mayfair. Up to a 7-month contract.

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Get a Loan Valuation

We’re one of the most trusted and awarded Central London pawnbrokers. Our team of specialists provides accurate, auction-based valuations, ensuring your short-term loans against luxury watches reflect their value. We also partner with prestigious auction houses to ensure accurate appraisals of rare or specialised timepieces.

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Our fine watch pawnbroking team served clients for almost 30 years from our pawn shop in Mayfair, Central London. During that time, we experienced growth and retained customers because we focused on fairness and transparency. Our loans on luxury timepieces are honest and upfront, setting us apart as a premier pawn store in London. We are also regulated by the Financial Conduct Authority (FCA) and 6-time winners of the National Pawnbroking Association award.

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We don’t require credit checks for loans against fine watches because you use your timepiece as collateral. This stance ensures that our loans are swift, low-friction, and don’t affect your credit rating. Traditional financing is slow, cumbersome, and evasive. Our financing options are the opposite, which is why we’ve built strong relationships with our customers.

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Time is one of the most undervalued assets in the financial world. When you borrow against luxury watches at our Mayfair pawnshop, we aim for quick, same-day transfers that often arrive in your bank account in 2 to 4 hours. When you need capital quickly against your writswatch, we’ve got you covered.

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We provide flexibility when you pawn fine watches in our West End office. Our loans are set for between 2 and 7 months, but you can settle up at any time during that period. Best of all, we don’t charge early termination fees; all you have to do is pay the remaining interest on your collateral loan and pick up your watch anytime!

Get a Loan Valuation

As an FCA-regulated member of the National Pawnbrokers Association, we are committed to providing the highest standards of integrity and professionalism in the industry. We ensure that our pawn shop loans on watches are clear, transparent, and work in your favour.

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Pawning diamond jewellery, watches, cars, diamonds, fine art & paintings in London: a practical guide from New Bond Street pawnbrokers

5%

fixed monthly interest rate

35+

years experience

40+

industry awards

Up TO

7

Months Contract

The most awarded pawnbroker in the UK

New Bond Street Pawnbrokers is a high-end, multi-award-winning pawn shop in Mayfair, Central London, specialising in initial online valuations and loans on fine assets such as jewellery, watches, classic cars, diamonds, art, memorabilia, prints, sculptures, and paintings.

With over 40 prestigious industry awards & nominations, we are a 6-time National Pawnbrokers Association (NPA) award-winning luxury pawn shop, operating for over 25 years from our Central London, Mayfair store. With a loyal customer base and flawless reviews, our track record speaks for itself, making us one of the best pawn shops and pawnbrokers in London for luxury and fine watches, jewellery, art, paintings, photographs, classic cars & more. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.

Headed by David Sonnethal, a familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing collateral loans on fine items and assets has not gone unnoticed by the public, the media, or trusted industry bodies. 

Our reputation as an industry leader is cemented by awards that recognise the value that our local pawn brokers bring to customers in London, from initial online valuations to collateral loans on fine watches, art, paintings, diamond jewellery, classic and prestige cars.

We took home the National Pawnbrokers Association (NPA) Best Store of the Year award in 2024, 2019 and 2008 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork, and the National Pawnbrokers Association – Employee of the Year award in 2025 and 2021. Additionally, the NPA awarded us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.

New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector in and near London, and across the UK.

Transparency, fair collateral lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded luxury pawn shop in London & the UK for collateral loans on watches, fine art & paintings, diamonds, diamond jewellery, luxury, vintage and classic cars.

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Winner 2025
Winner 2024
Winner 2023
Winner 2022
Winner 2021
Winner 2019
Winner 2008

Honest reviews about New Bond Street Pawnbrokers

4 easy steps to pawning your luxury watch

Call us or fill in the form on our website

Submit details about your luxury timepiece through our online form, email us, call us, or visit our pawn shop near Oxford Street. Our expert team specialises in high-end watch loans for brands like Rolex, Patek Philippe, Cartier, Breguet, Breitling, and Audemars Piguet, to name just a few.

Get a Loan Valuation

Or call 020 7493 0385 to speak with our team

Valuation of a fine watch when looking to take a collateral loan on your Audemars Piguet, Rolex, Patek Philippe, Cartier, Richard Mille, Breguet, F P Journe, Vacheron Constantin, Omega, IWC, Chopard or A Lange & Sohne timepiece

2. Review

Our pawnbrokers examine your luxury watch at our Central London location, assessing for qualities like brand prestige, model rarity, condition, and market demand. We ensure an accurate appraisal of your fine timepiece by using auction-based watch valuations.

Valuation of a fine watch when looking to take a collateral loan on your Audemars Piguet, Rolex, Patek Philippe, Cartier, Richard Mille, Breguet, F P Journe, Vacheron Constantin, Omega, IWC, Chopard or A Lange & Sohne timepiece

3. Agree Loan Amount

We present a competitive loan offer based on our expert valuation. Our Mayfair-based watch pawnbrokers discuss terms, including interest rates and loan duration, ensuring total transparency. Once satisfied with the watch collateral loan terms, we proceed to the final step.

Valuation of a fine watch when looking to take a collateral loan on your Audemars Piguet, Rolex, Patek Philippe, Cartier, Richard Mille, Breguet, F P Journe, Vacheron Constantin, Omega, IWC, Chopard or A Lange & Sohne timepiece

4. Receive Payment

Upon agreement, you will receive instant payment via bank transfer, often within as little as two hours. Your luxury timepiece is securely stored in our West End vaults when you borrow against your fine watch.

Valuation of a fine watch when looking to take a collateral loan on your Audemars Piguet, Rolex, Patek Philippe, Cartier, Richard Mille, Breguet, F P Journe, Vacheron Constantin, Omega, IWC, Chopard or A Lange & Sohne timepiece

Featured in the Press

Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.

Opening Hours

Open
Monday to Friday

Closed
Saturday & Sunday

Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

Whether you are looking to pawn your luxury watch, diamond jewellery (earrings, necklaces, bracelets, wedding & engagement rings), fine art and paintings, GIA diamonds, or a classic car, you can reach our pawn shop easily from any area in Central London, including Mayfair, Hatton Garden, Westminster, Fulham, Islington, Chelsea, Shoreditch, Kensington, Lambeth, Marylebone, Waterloo, Covent Garden, Soho, Fitzrovia, Belgravia, Pimlico, Bayswater, Leicester Square, Green Park, Bloomsbury, London Bridge, Bankside, Trafalgar Square, Embankment, Charing Cross, Notting Hill, Knightsbridge, Tower Hill, City of London, Victoria and Liverpool Street.

5 Blenheim Street, Mayfair London W1S 1LD

Bus

Several bus routes serve the area around New Bond Street:

Routes 7, 94, 98, 139, and 390 stop at Selfridges on Oxford Street, a short walk from our location.

Routes 12, 88, 94, 159, and 453 stop at Conduit Street/New Bond Street.

From any of these stops, it’s a brief walk to our premises on Blenheim Street.

5 Blenheim Street, Mayfair London W1S 1LD

Car

While driving in central London can be challenging due to traffic and parking restrictions, several public car parks are nearby, the closest of which is on Burlington Street.

Please note that the area is within the Congestion Charge zone, which operates from 7:00 to 18:00 Monday to Friday and 12:00 to 18:00 on weekends and bank holidays.

5 Blenheim Street, Mayfair London W1S 1LD

Tube

Bond Street is the nearest tube station; it’s served by the Central, Jubilee, and Elizabeth lines. Oxford Circus and Green Park stations are also within walking distance of our store.

5 Blenheim Street, Mayfair London W1S 1LD

Our Team

Susana Figueiredo

Manages the day to day running of the business

Mariana Vlad

Manages the day to day running of the business

Constantin Singureanu

Heads up our marketing and digital efforts

David Sonnenthal

The founder of New Bond Street Pawnbrokers

FAQs

Here is an example of borrowing against a Rolex Submariner at our luxury pawn shop for watches in Mayfair, Central London:

1. You own a Rolex Submariner timepiece in good condition, complete with its original box, warranty card, spare links and recent service paperwork, and you want to use this watch as collateral for a loan. You can submit the watch model details, reference number and photographs online, call us, or visit our Mayfair pawnshop in Central London, where our in-house watch pawnbrokers will welcome you anytime between 10 am and 5.30 pm during the week .

2. The Submariner is a solid candidate for a short-term loan on a luxury watch because they typically hold or increase their value each year. Depending on the precise reference, condition and market demand, a well-maintained Submariner watch may support a pawn loan of approximately £5,000 to £15,000.

3. Our specialist pawnbrokers for watches will examine the Submariner in person to check its authenticity, serial and reference details, bracelet and clasp, movement, dial, bezel, case condition, service history and the completeness of its set.

4. The appraisal determines that your watch supports a loan value of, for example, £10,000. You agree to a loan value of that amount, at 5% interest, over four months. That means a total interest rate of £2,000 over the collateral loan term, meaning repayment at the end of that time will be £12,000 in this example.

5. Once you accept the loan offer on your fine watch and complete the agreement, the funds are transferred to your bank account. They typically arrive that day, and often within just two hours.

6. Your Submariner remains in our high-security, climate-controlled vault while the loan is active. The watch is not displayed, worn or sold while you remain within the loan agreement.

7. If you redeem your luxury watch from our pawn shop after the four-month term, you repay the £12,000 illustrated above and collect your Rolex. If you are ready earlier, you can request an up-to-date settlement figure and redeem without an early-termination penalty.

When you pawn your expensive timepiece in London at our Mayfair pawn shop, our watch pawn brokers require the watch’s certificate of authenticity, original box, and service papers if available. For vintage watches, provenance documentation may be accepted.

At New Bond Street Pawnbrokers, we primarily loan against fine, luxury and expensive watches with established secondary-market demand.

Some timepiece brands we offer loans against at our luxury Central London pawn shop for watches include Rolex, Patek Philippe, Audemars Piguet, Cartier, IWC, Omega, Breitling, Urwerk, Breguet, F.P. Journe, Vacheron Constantin, Chopard, A. Lange & Söhne, Richard Mile, among others.

When considering to “pawn my watch near me”, a 70% loan-to-value outcome is realistic for a highly liquid, easy-to-sell watch in strong original condition, especially with a full set and convincing service history.

A 50% outcome is more likely at with our watch pawnbrokers, for a loan against your luxury timepiece where the exact model has less consistent demand, the market has recently fallen, comparable sales are limited, or the watch has condition, documentation or originality questions.

For example:

1. A Vintage Omega Speedmaster with an uncertain service history could get a valuation of £10,000 and a more cautious £5,000 loan at 50%.

2. A Cartier Tank with box, certificate and documented service appraised at £6,400 could support a 60%-70% loan of around £3,840–£4,480.

Once your pawn loan is agreed, your expensive watch is held in our high-security, climate-controlled vaults in London. It is never displayed, worn, loaned out or sold while the loan remains active.

Fine watches benefit from a stable, dry environment. As a general guide, long-term watch storage is usually kept at around 15–25°C with relative humidity of approximately 40%–60%. Stable conditions help minimise the risks associated with moisture, condensation and temperature fluctuation, which can all contribute to corrosion in a movement, deterioration of leather straps, degradation of seals and fading or damage to sensitive vintage dials.

Your watch is protected through:

1. Restricted vault access for authorised personnel only.
2. 24/7 surveillance and alarm systems.
3. Climate-controlled storage to avoid damp, heat, direct sunlight and sudden temperature changes.

Yes. You can redeem your watch at any point during your two-to-seven-month loan term. Once the outstanding loan and accrued interest have been paid, your watch is returned to you by our pawnbrokers.

There is no early-redemption or early-termination fee at our high end pawn shop for watches in London. However, interest runs from the loan date and on the same date in each subsequent month, so clients settling early must pay the remaining interest on the loan. Contact our team before arranging collection so we can provide the exact settlement figure for your agreement.

For example, if you take a £5,000 loan over four months but want your Rolex back after two months, call first to confirm the amount due. The settlement will include the £5,000 loan capital and the interest required under your agreed terms, which is £250 per month, for a total repayment of £5,500. No separate early-release penalty will be added.

Fine-watch loans at New Bond Street Pawnbrokers are available for two to seven months. Our agreement confirms the loan amount against your watch, fixed monthly interest rate and redemption date before you proceed.

For example, on a £5,000 loan on your luxury watch, over four months at our fixed rate of 5% per month, the interest would be £250 per month and the redemption total at the end of four months would be £6,000. If you needed to renew your pawn contract, you would first settle the £1,000 accrued interest, then extend the £5,000 capital loan under the renewal agreement, using your expensive watch as collateral.

You can redeem your watch at any point during the term by repaying the collateral loan and interest due. There is no early-redemption penalty, but it’s vital to request a current settlement figure before collection.

No. A loan against a luxury watch is secured by the watch itself, rather than based on your credit score, income or borrowing history. We do not perform credit checks, meaning the application does not affect your credit rating.

The watch is held as collateral for the duration of the loan. Once the loan is repaid, you collect your luxury watch back from our pawnshop in Mayfair, London. If it is neither redeemed nor renewed, the watch may be sold to recover the outstanding loan and interest. The asset provides the security, which is why the valuation process is so detailed.

Yes. If you need more time at the end of your loan term against your fine watch, you can apply to renew your agreement rather than redeeming your timepiece immediately. Our standard watch-loan term is two to seven months, and a renewal can extend the pawnbroking agreement for a further seven months.

To renew your collateral loan against your watch, you must first pay the accrued interest in full. The original loan capital remains secured against your watch, and the renewed agreement continues on the same terms, including the fixed monthly interest rate.

For example, if you borrowed £10,000 for 7 months at 5% monthly interest against your luxury watch, the accrued interest would be £3,500. Paying that interest allows the £10,000 loan to be renewed for another term, rather than requiring you to repay the full £13,500 immediately.

Always contact our pawnbrokers for watches near you in Central London before the redemption date to arrange your renewal.

Your agreement confirms the amount borrowed, the loan term and the fixed interest rate before you leave your watch as security. We charge 5% interest per month, which is equivalent to 60% per annum and a representative 67.3% APR, but with no hidden fees.

For example, if you loan £25,000 against your watch, then the monthly interest is £1250. In this case:

A 2-month watch loan carries a £2,500 interest rate, and repayment of £27,500.
A 4-month loan using your luxury timepiece as collateral means £5,000 in interest, and repayment of £30,000.
A 7-month loan using your luxury watch means £8,750 interest, with a repayment of £33,750.

Luxury watch pawnbrokers want timepieces that can be authenticated and valued with confidence. While the brand is important, our appraisal experts look at a variety of things, including:

1. Rarity: A standard Patek Philippe Ref. 5970R fetches around £130,000 at auction. A rare black-dial Ref. 5970R with a matching pink-gold bracelet achieved roughly £620,000. In this case, rarity meant a fivefold increase.

2. Demand: Stainless-steel Audemars Piguet Royal Oak “Jumbo” Ref. 15202ST traded above £115,000 at its 2022 peak. These days, they fetch nearer £45,000.

3. Original parts: Vintage Omega Speedmasters, Cartier Tanks and Breitling chronograph values are influenced by original parts. For example, a 1969 Omega Speedmaster “Racing Dial” with period-correct components sold for £51,200 at Bonhams in 2024. Later serviced dialled examples typically fetch around £30,000.

4. Documentation: A 2018 Patek Philippe Nautilus Ref. 5711/1A-001 supplied with its presentation box and certificate of origin, sold through Phillips in March 2024 for £80,000. Comparable blue-dial Nautilus 5711 without original boxes or papers were listed around £65,000 at the same time.

You can start the pawnbroking process for your watch online, by telephone or in person. Our online valuation form is designed to provide an initial estimate for a watch to be used as collateral for a loan.

Some information you should include in your online/telephone application for a watch loan:

1. Brand, model name and full reference number.
2. Approximate year of purchase or production.
3. Ownership history.
4. Condition, including scratches, dents, polishing, faults or recent servicing,
5. Information about box, warranty card/certificate, receipt, service records, spare links and original accessories.
6. Up to five clear photos.

While many pawn shops claim to be online pawnbrokers, in reality, no one can offer a collateral loan against your watch without a physical appraisal. A final loan price can only be agreed once the watch has been physically appraised, which requires coming to visit our Mayfair pawn office in London. In some situations, our watch pawn brokers can travel to clients as long as they reside in London.

Useful Guides

You can rest assured that you will receive a competitive deal on the market from the most awarded collateral lender in the UK. All our loans come with competitive rates of fixed 5% (Representative APR 60%), no hidden fees at all, no early release fees, and loan terms from two up to seven months. A representative example of repayment for a two-month loan of £2500 is £250, thus a total repayment of £2750 at a fixed 5% interest rate (60% per annum).

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Constantin Singureanu

Constantin leads our multi-award digital marketing team, with an exclusive focus on delivering the best possible digital experience for our clients, from the moment they reach our website, finding the information they need, and getting in touch, to learning interesting facts about the fascinating world of luxury via our comprehensive blog.

Mariana Vlad

Mariana has been working in the pawnbroking industry since 2014. She enthusiastically embraces her newly found interest in watches. Mariana thoroughly enjoys working with customers, building strong relationships, and over her long and distinguished career, she has distinguished herself through excellent communication skills and high personal integrity. In 2025, Mariana won the prestigious “Employee of the Year” Award from the National Pawnbroking Association (NPA).

Employee of the Year 2025 – National Pawnbroking Association Awards (NPA) 

Susana Figueiredo

Having worked in the pawnbroking industry for 20 years, Susana offers a high level of knowledge within the lending sector.  Her expertise is key to the daily business at New Bond Street Pawnbrokers where she ensures that compliance is adhered to. With a keen interest in the satisfaction and experience of our clients, Susana is a huge asset to the team and is a fundamental part of the day-to-day running of the company.

Employee of the Year 2021 – National Pawnbroking Association Awards (NPA) 

David Sonnenthal

David Sonnenthal took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996 he even won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.

His pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop London business and went on to become one of the UK’s top pawnbrokers.

David is a highly respected figure in the pawnbroking industry, winning the National Pawnbroker Association’s award six times in 2025, 2024, 2022, 2021, 2019, and 2008. Over the course of his 25-year career, he has gained a reputation as one of the pioneers of UK and London’s pawnbroking. He is a regular fixture in the British media, often providing expert advice on market values.

Never one to lose touch with his roots, David has even managed to continue his entertainment career as the resident dealer on Channel 4’s popular Four Rooms TV series.

New Bond Street Pawnbrokers
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