Channel 4’ set to release more episodes of hit TV show ‘Four Rooms’
August 26, 2015
Pedigree London Pawnbroker, David Sonnenthal famous for appearing in Channel 4’s hit series, Four Rooms is set to enjoy another run on the show as the channel are planning to release more episodes of the site on its sister channel, More4.. David is one of London’s best known pawnbrokers, catering to the rich and famous in the capitals exclusive Mayfair area – David’s success was acknowledged by his peers when they awarded him the Best Independent Pawnbrokers award in 2008.
The television show, famous for offering members of the public the chance to make a deal with some of the industry’s most successful dealers, has been a rip-roaring success ever since it made its prime-time TV debut during May 2011. The programme is one of the nation’s best loved reality television shows with viewing figures exceeding the million viewer mark.
The premise behind the show is that people who believe that they have something of value get a chance to sell it to one of the nation’s leading dealers. However, once they have rejected an offer, there is no turning back.
This fast-paced environment rewards those who are able to make an instant judgement – something that David excels at. After all, buying and selling is in David’s blood. His father is a diamond merchant and it would be foolish to think some of those deal-making skills didn’t rub off on him.
David’s role on the show has seen him strike deals on many different exciting items. For example, David was involved with a deal for a pair of Muhammad Ali’s very own personal boxing gloves. David was obviously delighted with the purchase and this once in a lifetime opportunity is one of the many reasons that he enjoys appearing on the show.
However, it’s not all fun and games. The show is still serious. After all, the investments do come from the personalities own pockets. This adds an extra edge that’s usually missing from your traditional format television show. In fact, the investors spent a combined £250,000 during last year’s series.
David is certainly looking forward to facing the different challenges that come filming each series. As the self-proclaimed dealer says, ‘dealing is in my blood, it’s all I know’.
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