Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

Pawn Your Rolex GMT-Master





Our promise to you
Financing works best when it’s simple, transparent, and cost-effective. If you borrow against your Rolex GMT-Master, we guarantee a 5% fixed interest rate, which is a lot lower than many short-term financing options that are available across Central London and beyond.
Our office, located just a few minutes walk from Oxford Street Station, is home to some of the most experienced and knowledgeable horology experts in Central London. In other words, our collateral loans on Rolex GMT-Master watches will be fair and accurate, each and every time.
Hidden fees make solid financial planning overly difficult. At New Bond Street Pawnbrokers, all our fees are upfront and transparent, ensuring we provide the simple and straightforward Rolex watch loans that you need to generate short-term capital, but without the problems associated with other forms of short-term financing.
If your credit history isn’t where you’d like it to be, you can still access finance by pawning your Rolex GMT-Master. Your timepiece acts as collateral for the loan, providing the accessibility and privacy that you can’t get with a traditional unsecured loan.
There are some ventures that you can only seize by moving quickly. If you don’t have readily available cash flow, borrowing against your Rolex GMT-Master is a great way to loosen up some funds and pounce on whichever exciting ventures cross your desk.
At New Bond Street Pawnbrokers, we understand that customers need financing for different reasons. Accommodating these diverse needs requires flexibility, such as the option of clearing the loan at any time without facing early termination fees. Our collateral loans on Rolex GMT-Master watches have the in-built flexibility you need.
If you take a loan against your Rolex GMT-Master, you deserve some peace of mind. All of our contracts are NPA and FCA-regulated, meaning you get financing with the highest and finest conduct that works for you and is laser-focused on protecting your assets while it’s in our possession.

5%
fixed interest rate
35+
years experience
40+
industry awards
Auction based estimates
The most awarded pawnbroker in the UK

With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.
Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.




How We Value Your Rolex
Call us or fill in the form on our website
To pawn your Rolex watch, complete our online form or visit our Central London pawn shop. We typically need a complete set of papers to offer Rolex watch loans in London, so get all the relevant documents ready.
Or call 020 7493 0385 to speak with our team

2. Review Watch
Our specialists conduct thorough, auction-based Rolex watch valuations, examining model rarity and condition. Our expertise in Swiss watches ensures accurate assessments for Rolex watch loans, accounting for the brand’s strong growth over the last decade,

3. Agree Loan Amount
After evaluation, we propose a collateral loan amount for your Rolex. As trusted watch pawnbrokers, we offer competitive rates and ensure transparency throughout the financing process. Moreover, your loans are protected by FCA regulations.

4. Receive Payment
Once terms are agreed, you’ll receive swift payment for your Rolex watch loan. Our Central London location allows for quick and secure transactions, enabling you to enjoy the flexibility of borrowing against your Rolex while retaining ownership.


Featured in the Press
Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.








Opening Hours
Open
Monday to Friday
Closed
Saturday & Sunday


Bus

Car

Tube
Our Team
Susana Figueiredo
Manages the day to day running of the business

Mariana Vlad
Manages the day to day running of the business

Constantin Singureanu
Heads up our marketing and digital efforts

David Sonnenthal
The founder of New Bond Street Pawnbrokers

FAQs
How will you value my Rolex GMT-Master watch?
Our Mayfair experts evaluate Rolex GMT-Master watches, considering several unique factors. We assess the specific reference number, the condition of the iconic two-tone bezel, and whether it’s a GMT-Master or GMT-Master II. The type of bracelet (Oyster or Jubilee) and any rare features like “ghost” bezels on vintage models also impact the valuation and, ultimately, the amounts you can borrow against your GMT-Master.
What papers do I need to pawn my Rolex GMT-Master to you?
For GMT-Master loans in West Central London, the warranty card is crucial as it confirms the model’s authenticity and production date. The original box and any international guarantee booklets can also enhance the watch’s value. For vintage models, any period-correct documents are highly valuable. While we operate on a case-by-case basis, the presence of all of these documents can have a strong influence on the amount that you can finance.
How much can I loan on my Rolex GMT-Master?
Loan amounts for Rolex GMT-Master watches at our Central London location typically range from £5,000 to £80,000. Iconic models like the “Pepsi” or “Batman” often command higher values. Vintage GMT-Masters, especially those with faded bezels, can qualify for even more substantial loans because these imperfections are treasured in the secondary marketplace.
Can I pawn a Rolex GMT-Master without papers?
The watch experts at our Oxford Street Station typically require a full set of papers to authorise a loan. Given the model’s popularity among collectors, having the original warranty card can significantly increase the loan value and help your GMT-Master stand out against similar models. Any service records or original purchase receipts are also beneficial in your quest to borrow against your Rolex GMT-Master timepieces
Why is Rolex GMT-Master of value at your pawn shop?
The Rolex GMT-Master is the world’s most-loved travel watch. Steeped in history and innovation, these classic aviation timepieces hold their value thanks to unparalleled reliability and craftsmanship. If you need to secure a loan without all the associated red tape and questions, your GMT-Master could provide a solution every bit as elegant as the luxury timepiece.
The Rolex GMT-Master, launched in 1954, holds significant value due to its rich aviation history and practical functionality. Originally designed for Pan American Airways pilots, it features a unique 24-hour rotatable bezel allowing simultaneous reading of two time zones. The distinctive two-tone bezels have become iconic in the watch world. Its combination of utility and style, along with limited production of certain models, makes it highly sought after by collectors and an excellent collateral for loans in Mayfair.
In the last few years, some GMT-Master models have increased in price by over 5% annually. However, rarer collections have shot up by around 250% or more in the last 20 years, which is why you won’t be short of good offers when you want to pawn your Rolex GMT-Master in the West End.
How long can I pawn my Rolex GMT-Master for?
At our West Central London location, we offer an initial 2 to 7-month loan period for Rolex GMT-Master watches. However, considering the fluctuating market for these sought-after timepieces, we provide options to extend the loan by paying the accrued interest, allowing you to leverage your GMT-Master’s value as needed, with the option of paying off your loan when it suits and getting your GMT-Master back on your wrist.
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