Pawn Your Rolex GMT-Master

5% Fixed Interest rate & no early payment penalties
Accurate, auction-based valuations & same day payment
No hidden fees, no credit checks & FCA regulated
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We offer a complimentary valuation (no obligation) and same day payment, call 020 7493 0385 to speak with our team or email us at [email protected]
Winners of the 2024 National Pawnbroking Association Award - Best  Pawnshop in the UK

Our promise to you

Financing works best when it’s simple, transparent, and cost-effective. If you borrow against your Rolex GMT-Master, we guarantee a 5% fixed interest rate, which is a lot lower than many short-term financing options that are available across Central London and beyond.

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Our office, located just a few minutes walk from Oxford Street Station, is home to some of the most experienced and knowledgeable horology experts in Central London. In other words, our collateral loans on Rolex GMT-Master watches will be fair and accurate, each and every time.

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Hidden fees make solid financial planning overly difficult. At New Bond Street Pawnbrokers, all our fees are upfront and transparent, ensuring we provide the simple and straightforward Rolex watch loans that you need to generate short-term capital, but without the problems associated with other forms of short-term financing.

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If your credit history isn’t where you’d like it to be, you can still access finance by pawning your Rolex GMT-Master. Your timepiece acts as collateral for the loan, providing the accessibility and privacy that you can’t get with a traditional unsecured loan.

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There are some ventures that you can only seize by moving quickly. If you don’t have readily available  cash flow, borrowing against your Rolex GMT-Master is a great way to loosen up some funds and pounce on whichever exciting ventures cross your desk.

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At New Bond Street Pawnbrokers, we understand that customers need financing for different reasons. Accommodating these diverse needs requires flexibility, such as the option of clearing the loan at any time without facing early termination fees. Our collateral loans on Rolex GMT-Master watches have the in-built flexibility you need.

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If you take a loan against your Rolex GMT-Master, you deserve some peace of mind. All of our contracts are NPA and FCA-regulated, meaning you get financing with the highest and finest conduct that works for you and is laser-focused on protecting your assets while it’s in our possession.

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5%

fixed interest rate

35+

years experience

40+

industry awards

Auction based estimates

The most awarded pawnbroker in the UK

With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.

Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies. 

Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.

New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.

Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.

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How We Value Your Rolex

Call us or fill in the form on our website

To pawn your Rolex watch, complete our online form or visit our Central London pawn shop. We typically need a complete set of papers to offer Rolex watch loans in London, so get all the relevant documents ready.

Get Valuation

Or call 020 7493 0385 to speak with our team

2. Review Watch

Our specialists conduct thorough, auction-based Rolex watch valuations, examining model rarity and condition. Our expertise in Swiss watches ensures accurate assessments for Rolex watch loans, accounting for the brand’s strong growth over the last decade,

3. Agree Loan Amount

After evaluation, we propose a collateral loan amount for your Rolex. As trusted watch pawnbrokers, we offer competitive rates and ensure transparency throughout the financing process. Moreover, your loans are protected by FCA regulations.

4. Receive Payment

Once terms are agreed, you’ll receive swift payment for your Rolex watch loan. Our Central London location allows for quick and secure transactions, enabling you to enjoy the flexibility of borrowing against your Rolex while retaining ownership.

Featured in the Press

Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.

Opening Hours

Open
Monday to Friday

Closed
Saturday & Sunday

Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

5 Blenheim Street, Mayfair London W1S 1LD

Bus

Several bus routes serve the area around New Bond Street:

Routes 7, 94, 98, 139, and 390 stop at Selfridges on Oxford Street, a short walk from our location.

Routes 12, 88, 94, 159, and 453 stop at Conduit Street/New Bond Street.

From any of these stops, it’s a brief walk to our premises on Blenheim Street.

5 Blenheim Street, Mayfair London W1S 1LD

Car

While driving in central London can be challenging due to traffic and parking restrictions, several public car parks are nearby, the closest of which is on Burlington Street.

Please note that the area is within the Congestion Charge zone, which operates from 7:00 to 18:00 Monday to Friday and 12:00 to 18:00 on weekends and bank holidays.

5 Blenheim Street, Mayfair London W1S 1LD

Tube

Bond Street is the nearest tube station; it’s served by the Central, Jubilee, and Elizabeth lines. Oxford Circus and Green Park stations are also within walking distance of our store.

5 Blenheim Street, Mayfair London W1S 1LD

Our Team

Susana Figueiredo

Manages the day to day running of the business

Mariana Vlad

Manages the day to day running of the business

Constantin Singureanu

Heads up our marketing and digital efforts

David Sonnenthal

The founder of New Bond Street Pawnbrokers

FAQs

Our Mayfair experts evaluate Rolex GMT-Master watches, considering several unique factors. We assess the specific reference number, the condition of the iconic two-tone bezel, and whether it’s a GMT-Master or GMT-Master II. The type of bracelet (Oyster or Jubilee) and any rare features like “ghost” bezels on vintage models also impact the valuation and, ultimately, the amounts you can borrow against your GMT-Master.

For GMT-Master loans in West Central London, the warranty card is crucial as it confirms the model’s authenticity and production date. The original box and any international guarantee booklets can also enhance the watch’s value. For vintage models, any period-correct documents are highly valuable. While we operate on a case-by-case basis, the presence of all of these documents can have a strong influence on the amount that you can finance.

Loan amounts for Rolex GMT-Master watches at our Central London location typically range from £5,000 to £80,000. Iconic models like the “Pepsi” or “Batman” often command higher values. Vintage GMT-Masters, especially those with faded bezels, can qualify for even more substantial loans because these imperfections are treasured in the secondary marketplace.

The watch experts at our Oxford Street Station typically require a full set of papers to authorise a loan. Given the model’s popularity among collectors, having the original warranty card can significantly increase the loan value and help your GMT-Master stand out against similar models. Any service records or original purchase receipts are also beneficial in your quest to borrow against your Rolex GMT-Master timepieces

The Rolex GMT-Master is the world’s most-loved travel watch. Steeped in history and innovation, these classic aviation timepieces hold their value thanks to unparalleled reliability and craftsmanship. If you need to secure a loan without all the associated red tape and questions, your GMT-Master could provide a solution every bit as elegant as the luxury timepiece.

The Rolex GMT-Master, launched in 1954, holds significant value due to its rich aviation history and practical functionality. Originally designed for Pan American Airways pilots, it features a unique 24-hour rotatable bezel allowing simultaneous reading of two time zones. The distinctive two-tone bezels have become iconic in the watch world. Its combination of utility and style, along with limited production of certain models, makes it highly sought after by collectors and an excellent collateral for loans in Mayfair.

In the last few years, some GMT-Master models have increased in price by over 5% annually. However, rarer collections have shot up by around 250% or more in the last 20 years, which is why you won’t be short of good offers when you want to pawn your Rolex GMT-Master in the West End.

At our West Central London location, we offer an initial 2 to 7-month loan period for Rolex GMT-Master watches. However, considering the fluctuating market for these sought-after timepieces, we provide options to extend the loan by paying the accrued interest, allowing you to leverage your GMT-Master’s value as needed, with the option of paying off your loan when it suits and getting your GMT-Master back on your wrist.

Useful Guides

You can rest assured that you will receive a competitive deal on the market from the most awarded collateral lender in the UK. All our loans come with competitive rates of fixed 5% (Representative APR 60%), no hidden fees at all, no early release fees, and loan terms from two up to seven months. A representative example of repayment for a two-month loan of £2500 is £250, thus a total repayment of £2750 at a fixed 5% interest rate (60% per annum).

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Constantin Singureanu

Constantin leads our multi-award digital marketing team, with an exclusive focus on delivering the best possible digital experience for our clients, from the moment they reach our website, finding the information they need, and getting in touch, to learning interesting facts about the fascinating world of luxury via our comprehensive blog.

Mariana Vlad

Mariana has been working in the pawnbroking industry since 2014. She enthusiastically embraces her newly found interest in watches. Mariana thoroughly enjoys working with customers, building strong relationships, and over her long and distinguished career she distinguished herself through excellent communication skills, and high personal integrity.

Susana Figueiredo

Having worked in the pawnbroking industry for 20 years, Susana offers a high level of knowledge within the lending sector.  Her expertise is key to the daily business at New Bond Street Pawnbrokers where she ensures that compliance is adhered to. With a keen interest in the satisfaction and experience of our clients, Susana is a huge asset to the team and is a fundamental part of the day to day running of the company.

Employee of the Year – NPA Awards 2021

David Sonnenthal

David Sonnenthal took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996 he even won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.

His pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop LOndon business and went on to become one of the UK’s top pawnbrokers.

David is a highly respected figure in the pawnbroking industry, winning the National Pawnbroker Association’s award four times in 2022, 2021, 2019 and 2008. Over the course of his 20-year career, he has gained a reputation as one of the pioneers of UK and London’s pawnbroking. He is a regular fixture in the British media, often providing expert advice on market values.

Never one to lose touch with his roots, David has even managed to continue his entertainment career as the resident dealer on Channel 4’s popular Four Rooms TV series.

New Bond Street Pawnbrokers
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