Who We Are

New Bond Street Pawnbrokers. Building A Pawnbroking Service For The Future.

New Bond Street Pawnbrokers have been brokering fine jewellery, watches, diamonds, fine art, fine wine and other fine personal assets in London since the early 2000’s.

With over 60 years of industry experience, our commitment to providing a different type of brokering service has enabled us to grow our business to an ever-expanding exclusive international clientele. Our objective has always been to bring one of the oldest trades in the world into the 21st century.

We’re proud to say that over the last five years, New Bond Street Pawnbrokers have supplied over £25 million in asset loans. Our advice, expertise and premier service keep our clients coming back (over 80% of our clients come back to use our services).

Our ambition is to continue to evolve within our industry, providing asset-based loans for clients old and new, delivered with discretion, professionalism and a commitment to quality of service. As one of the leading and most reputable independent pawnbrokers in London – and indeed the UK – we ensure that all loan transactions are handled securely, promptly, and with a sensitivity and care unmatched in the pawn broking industry.

Our experience and understanding of luxury products such as jewellery, diamonds, fine watches, fine art, fine antiques, luxury cars, private plates and vintage wine enable our clients to achieve the maximum loan against their items, based on current market values.

We offer an immediate, secure, private and no-fuss pawn broking service for instant loans against luxury items.

Our People

David Sonnenthal, the founder and director of New Bond Street Pawnbrokers, an established London pawnbroker with their main pawn shop in London, Bond Street

David Sonnenthal
Director and founder

The founder and director of New Bond Street Pawnbrokers, David was first introduced to the pawnbroking industry by his father, Michael. From an early age David had a vision for an exclusive pawnbroking service that focused on collateral-based loans at the luxury end of the market, this was realized when he founded New Bond Street Pawnbrokers in 1999.

A specialist in the luxury watch market, David brings with him many years of experience in the pawnbroking industry.

He won the National Pawnbroker Association’s Best Independent Pawnbroker award in 2008 and is often featured in the national media. David is a resident dealer on Channel 4’s Four Rooms TV series.

Michael Sonnenthal, another founder and director of New Bond Street Pawnbrokers, an established London pawnbroker with their main pawn shop in London, Bond Street

Michael Sonnenthal
Director and founder

Michael is a highly experienced precious stone expert. He is our resident gem specialist with a particular expertise in diamonds, precious stones and fine jewellery. Michael has over 40 years experience of the pawnbroking and fine jewellery industries and is recognised as an authority in the field.

Ian Welsh, a long standing consultant of New Bond Street Pawnbrokers, an established London pawnbroker with their main pawn shop in London, Bond Street

Ian Welsh

Ian is long standing member of NBSP team. In 2006 launched NBSP Art loans, heading up the department which continues to grow year on year, it has become renowned by specialist, collectors, galleries and fine art specialist. As well as specialising in fine art also handles the period jewellery and precious stones that find their way to NBSP. An established art and antiques specialist, renowned in the industry for his knowledge, enthusiasm and experience. He has a passion for art history and diamonds, studying, broking and gaining a deep knowledge of both in London, New York and Antwerp.

Oliver Brown, Account Manager and Head of Customer Service at New Bond Street Pawnbrokers, an established London pawnbroker with their main pawn shop in London, Bond Street

Oliver Brown
Account manager and head of customer services

Confidentiality and professionalism are our watchwords. Oliver liaises with our customers to ensure all transactions are processed smoothly and sensitively. Oliver also heads up the luxury cars and private plates department, bringing with him an extensive knowledge and up-to-the-minute awareness of market trends in this growing sector.

Our premises in Mayfair, London

New Bond Street Pawnbrokers. London’s leading collateral lenders.

New Bond Street Pawnbrokers is located on a cobbled street just off New Bond Street in Mayfair, London. The Mayfair area is renowned for its jewellery, diamonds, fine watches, luxury cars, art and antiques, Mayfair is the ideal location for us to keep up to date with the luxury goods business, as well as being perfectly located for our clients.

We share the postcode with a diverse range of traditional stores, auction houses and restaurants, as well as some of London’s most modern boutiques, cafes and contemporary galleries.

Pawnbrokers in London

Pawnbrokers in London

Modern, chic and comfortable, our headquarters enables us to provide a secure, professional and relaxed environment from which to supply loans. Unlike most traditional pawnbroking stores, we have never retailed from our premises.

No appointment is necessary to meet our experts. We very much look forward to welcoming you to New Bond Street Pawnbrokers soon.

National Pawnbrokers Association

Authorised and Regulated by the FCA